Front & Company: A rebranding and identity project
Front & Co is a Vancouver based new and consigned boutique known for their unique, one-of-a-kind pieces of jewelry, clothing, and small housewares or knick-knacks. They provide local and remote artisans a platform to display and sell their products. It is imperative to Front & Co to provide an alternative to the fast fashion industry while staying relevant and trendy. While Front & Co is an existing business, this case study is a studies based project. This rebranding project encompasses a new identity suite for Front & Co; as well as rolling out branded collateral to jump start their business into a new phase of growth.